Case study · Record 004
Mosia Farms
A full site for a family agricultural business, covering products and services, events, gallery and enquiries, with WhatsApp contact built in. It also has a measurement layer: a Performance Intelligence Dashboard in Looker Studio, and a referral link for every promoter, so the business can see which promoter sent which traffic and what it turned into. The dashboard belongs to the business and is not public, so it is not linked here.
Business site and measurement
The brief
What it had to do
Mosia Farms, trading as LM Vertical Enterprise, is a family agricultural business with four divisions: livestock, animal feed, agricultural equipment and beverages. It also supplies livestock and drinks for weddings, lobola ceremonies, funerals and other occasions.
Those are very different buyers. A farmer after feed, a family planning a ceremony and a company booking a function each need a different path through the site. The business also works with promoters, and needed to see which of them were actually bringing work in.
Screenshots
What it looks like
1 / 3
What was built
The systems inside it
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Step 01 Four divisions, one clear path each
Livestock, animal feed, equipment and beverages each have their own section, what is on offer, and a request a quote button.
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Step 02 Ceremonies and events as their own journey
Traditional ceremonies, funerals, corporate functions and private celebrations, set out with the care those occasions need.
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Step 03 WhatsApp on every page
Because that is how most buyers want to talk.
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Step 04 A measurement layer
A Performance Intelligence Dashboard in Looker Studio, and a referral link for every promoter, so the business can see which promoter sent which traffic and what it turned into.
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Step 05 POPIA cookie consent
Visitors are asked before analytics cookies are set, with a plain-language privacy and cookie notice.
Multi-page site · Enquiries · WhatsApp contact · Looker Studio dashboard · Promoter referral tracking
The outcome
It turns promotion from guesswork into something the business can check.
Related
The services behind it
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Websites
Sites that show up in local search and turn visitors into enquiries.
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Analytics
A plain-language dashboard that shows where your enquiries come from.
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Online stores
Sell from your own site, with a South African checkout and no per-sale commission.
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Farms and agriculture
Divisions, quote requests, WhatsApp and referral tracking per promoter.
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