Mowebsites

Case study · Record 002

Mo, the site assistant

An assistant that answers customer questions from a business's own information, works out what someone actually needs, and passes real enquiries straight to the owner. It works at midnight and on a Sunday, it answers the same questions patiently every time, and it does not let an interested visitor leave without a way to get in touch. This one is trained on Mowebsites and is running on this page, so you can use it instead of taking our word for it. The same assistant can be built into your site, trained on your prices, your services and your work.

AI assistant · Live on this page

The brief

What it had to do

A small business cannot answer every question the moment it is asked, and most visitors will not wait for a reply. The questions are usually the same ones: what does it cost, do you do this, how does it work.

Mo was built to answer those from the business's own information, work out what someone actually needs, and make sure an interested visitor never leaves without a way to get in touch. It is trained on Mowebsites and runs on every page of this site, which makes it the one record you can check without leaving.

Screenshots

What it looks like

  • The Mo assistant open on the Mowebsites home page, showing a visitor asking whether a bakery in Soweto can take online orders and payments, and Mo beginning its answer about the Commerce package
  • Mo offering to pass a hair salon owner's details to a person who will put together a proper quote and answer questions about how the booking flow would work
  • Mo asking for the visitor's name, having first told them plainly that their details go to Mowebsites only and only to reply to this enquiry

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What was built

The systems inside it

  1. Step 01 Answers from our own content

    Mo knows the prices, packages, work and policies published on this site, and nothing else. It does not browse the internet.

  2. Step 02 Honest limits

    It says it is an assistant when asked, never invents a price, a timeline or a client, and politely declines anything unrelated to the business.

  3. Step 03 Consent before capture

    Before asking for anything, it says where the details go. It passes a lead on only after the visitor agrees to be contacted.

  4. Step 04 The same delivery path as the form

    A lead from a chat is validated and delivered exactly like one from the enquiry form, and it is marked as coming from Mo.

  5. Step 05 Light on the page

    The launcher is one button. The chat itself loads only when someone opens it, so visitors who never use it download none of it.

Answers from your own content · Enquiry qualification · Lead capture to your inbox · WhatsApp handoff

The outcome

A visitor gets an answer at midnight or on a Sunday, and anyone ready to talk leaves with a way to do it.

Related

The services behind it

All work

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